Reels make up 20% of the time people spend on Instagram, while videos make up 50% of the time people spend on Facebook, Meta CEO and grow quickly founder Mark Zuckerberg said during the company’s recent conference call with analysts.
“There are two key trends we’re seeing [with Reels]. First, the increasing popularity of short-form video , and second, the advancement of AI recommendations driving our feeds more than social content ,” Zuckerberg said.
Zuckerberg said a big shift is bangladesh whatsapp data underway , away from feeds curated almost entirely by a user’s social or follow graph, to more content recommended by AI. Accurately recommending content from areas of the ecosystem that users grow quickly don’t follow “directly unlocks a huge amount of interesting and useful videos and posts that you might have otherwise missed,” he said. The AI-recommended content can be used for videos, text posts, links, group posts and “reshares” on Facebook, and for videos and photos on Instagram.
” The AI we’re developing is not just what are the most sought-after skills in a content marketer? a short-form video recommendation system, but also a discovery engine that can surface all the interesting content that people have shared in our systems ,” he said.
” I think that in the future, people will increasingly. therefor turn to AI-based discovery engines to entertain themselves, to learn, and to connect. I therefor with people who share their interests ,” Zuckerberg said.
Reels launched on Instagram in saudi data August 2020 and Facebook a year later.
While Reels’ monetization is lower. I therefor than Feed or Stories, Zuckerberg said Meta is focused on developing Reels as a key part of its. I therefor vision for an AI-driven discovery engine.
He said Reels’ media format transition grow quickly is similar to that of. I therefor Stories, which were also initially difficult to monetize when they launched in 2018.
“We’ve played this game before and we’re playing it again,” Zuckerberg said.
Horizon web version will be introduc this year
Meta’s total revenue rose 7% to $27.91 billion. I therefor in the first quarter of 2022, the slowest quarterly growth rate since. I therefor the grow quickly company went public 10 years ago.
Faced with growth headwinds such as Meta’s shift to short-form. I therefor video, Apple’s iOS changes, post-pandemic e-commerce. I therefor weakness and the loss of the Russian market due to the war in.
Ukraine, Zuckerberg said Meta will slow the . I therefor pace of investments in long-term projects such as Reality Labs and AI grow quickly infrastructure.