Basically ASO, or App Store Optimization, is a term us to describe the optimization of search results for app stores, such as the Play Store or the Apple Store.
Its function is to optimize applications to improve their ranking in the App Store, bringing more traffic to your page in the store.
Invest in scalable ads
Online advertising can be your gateway to increasing your business’s visibility.
You can start advertising with a certain amount and increase it as you carry out the necessary analyses and improvements to achieve increasingly better results on the channels you consider most effective.
There are organic searches where ads take people to the app/website where they invest. If it is good and has a low bounce rate, Google understands that it is relevant and starts to give it more visibility in organic searches as well.
Among the options, we have both Google Ads, the world’s best-known sponsor links platform, and social networks, such as Facebook and Instagram.
Invest in social networks
You know that saying “out of sight, out of mind”? This phrase is absolutely true in the digital world. After all, the competition from new devices is increasing all the time.
Speaking in numbers, the social network Instagram alone, for example, has 800 million active users per month. And your audience is among these people.
That’s why you ne to invest in the possibilities that social networks offer. Whether it’s with an Instagram, Facebook or LinkIn profile, the important thing is to use the power of these tools to engage your business and make your app’s image go viral.
Within the networks, it is possible to position yourself in different ways. The most commonly us campaigns are target, in which it is possible to segment the desir audience so that they are reach by an ad, video or any other type of advertising relat to your app.
By outlining a strategy within the online scenario. The chances of the public starting to interact. And get to know your application increase.
If your service really offers something. Of common interest, this is a fast track to increasing the number of app downloads.
Produce quality content
Invest in producing quality content that answers your audience’s most common questions and creates taiwan phone number data a special relationship between them and your brand, turning them into your biggest fan.
This strategy, call content marketing, is one of those that has the best return on investment. So much so that it has already been us by 71% of companies in Brazil.
But what makes this strategy so successful? Simple, because most people are us to searching for accurate how to analyze conversation strategies on social networks information on the internet before making a purchase. And, through content marketing, companies can meet this demand.
Furthermore, Google does not want texts that repeat keywords. Several times in the body of the text and bz lists do not have good content. So it is good to have texts with relevant content and good structures. Addition to having the keywords to be among the first.If you have can add value and improve their expectations.