In these books, the experiences and knowledge of experts are presented, which will be of great importance to you in presenting your own brand. Reading these books will change the way you sell and interact with customers.
The top 10 marketing books
you should read if you haven’t already are: Buying , Influence , Top of Mind , Blue Ocean Strategy , Ideas That Move , Selling Invisible , Thinking uk phone number library Fast and Slow , The Original , … Kupologija (Buy-ology) – Martin Lindstrom The author presents the findings of his very valuable study in the field of neuromarketing.
The study aims to discover the
causes of consumer decision-making. So, in this book, Lindstrom deals with a topic that concerns decisions when purchasing products and/or services. He explains glossary of technical terms for email marketing how everything we think and do is influenced by mental forces of which we are only vaguely aware, including the shopping process itself.
Buying decisions can be influenced
By various fears, but also by simple things. Such as the smell of vanilla in a store or the shape of a product’s packaging. Just because they have a certain meaning that we are not aware of. Best quote: ” And if, as I have long believe. Subliminal advertising can be understoo as the subliminal messages that advertisers convey in an attempt to attract us to a product.
Then it is even more desirable
than anyone ever realized. After all, in today’s over-stressed world , countless things slip under our conscious radar every day. ” Influence (Influence) – Robert Cialdini Influence is a book that you will read in one sitting, readable and very interesting. In this book, Cialdini explains how you can influence the customer in his decision-making process and get him to agree to your offer, that is, convince him to say yes.
It presents six universal principles
Explains how to use them for skillful persuasion and how to defend against them. These principles relate to reciprocity, commitment and consistency, social 1000 mobile phone numbers proof, likability, authority and scarcity. Cialdini reveals how certain actions and words can deeply influence the desires and needs of customers, and how to condition them to buy with a certain type of behavior.