What the expectations are, and what goals and metrics will be monitor.
In a scenario where this information is not clear, it is common to find marketing and sales teams in conflict. After all, each team will create, bas on their perception, the goals and metrics they consider correct.
At the end of the process, when we analyze it, we will see that the expectations of each team are different, and that is where conflicts begin. When there is planning, these two groups of professionals are able to work together, delivering a performance that is much higher than expect.
Lack of organization
Organization is also a fundamental factor. Does your company have a routine for organizing sales data, leads and germany email list opportunities for your business? One of the aspects that radically chang DDWB’s results was the implementation of a good sales CRM.
This platform is responsible for organizing the leads generat by the marketing team, transforming them into opportunities and, later, into sales. This investment is important because companies often aim to acquire more and more leads, but this number does not reflect in the business’s sales. The cost increases, and the results are not proportional.
Therefore, having an organiz lead base
Allows you to better identify conversion rates, in addition to understanding the real results of your business.
Furthermore, organizing customer and lead information will undoubtly allow you to offer much more effective service, as the responsible professional will have enough data to make differentiat contact.
This organization is adb directory essential to ruce conflicts: marketing and sales efforts are record, and both teams can monitor the performance of the strategy.
Not knowing the we create personas for content marketing company’s numbers
Another factor that also hinders the performance of both teams is the lack of knowlge about the company’s numbers. A team that is not familiar with market numbers may be overwhelm.