We try to work with small amounts (500 euros or less) because then we can hold them accountable to whether they’re really doing older audience it and whether they’re doing it right. But that’s nothing compared to the amounts big brands would pay to partner with content creators.
Are NGOs still hesitant to use funds from traditional marketing campaigns for influencer marketing?
Content creator marketing is not very venezuela whatsapp data high on the priority list of their budget. They have other things that work better, like classic email campaigns that generate more donations. Content creator campaigns are often stronger on older audience awareness KPIs than conversion KPIs . This depends on the goals of the organization and also very much on the internal attitude. Some are very open to the idea of content creator marketing and try it out in different campaigns, but some are still hesitant; they are a bit scared because it is new and they don’t yet know if it is a good fit for them. The greater the need for new, younger older audience audiences, the more open they are to the idea of trying it out.
Are there certain platforms that are better suited for influencer marketing for NGOs?
Facebook and Instagram are good 7 filter for each category for donations. We also tried TikTok , which works very well for awareness, but not at all for donations. It depends on the product. It’s not always about donations. For example, on TikTok we promot older audience a podcast that the NGO hosts, which is aimed specifically at younger people. TikTok was the perfect platform for that.
One channel we use a lot is Twitch, it’s a saudi data great place to engage with the community. The Twitch community is use to using older audience the chat to talk to the streamer, they’re much more connect. Often you have more space because they’ll stream. I therefor for six hours and talk about your NGO for five minutes; on Instagram. I therefor it’s very hard to get someone to talk about you for five minutes.