Outdoor advertising , also known as Out of Home (OOH) advertising, is a form of visual advertising that reaches consumers home advertising when they are outside their homes. This can be anything from billboards, street furniture to branded point-of-sale displays on the road are also considered a form of outdoor advertising .
Outdoor advertising typically includes the following forms:
- Billboard advertising : wall paintings, posters, bulletin boards, digital billboards,…
- Transit (vehicles): such as taxis, trucks, mobile billboards, subways, buses, airports, etc.
- Street Furniture (public places): bus shelters, urban control panels, bus benches, telephone booths,…
- Other locations: cinemas, health clubs, stadiums, bars, restaurants, shopping malls, resorts.
2. Core objectives of outdoor advertising (OOH)
In terms of budget, OOH advertising hong kong whatsapp number data is one of the most expensive marketing strategies. However, the average American consumer spends nearly 70% of his or her time outdoors. (According to the Outdoor Advertising Association of America). That is why outdoor advertising has great potential to attract the attention of your target audience.
Outdoor advertising is a small segment
Essentially, of a business’s overall noticeable subscription form in the footer advertising strategy that focuses on a broader reach. The core objective of outdoor (OOH) advertising is to create brand awareness and convey messages quickly and impressively to the target audience in public environments such as:
- Enhance brand recognition : Helps brands become familiar and memorable to consumers.
- Especially in high traffic areas such as city centers, main roads, and shopping areas.
Reach a large number of consumers :
- Create a lasting impression : A striking, attractive design helps leave a mark on the viewer’s mind.
- Supporting other advertising campaigns : OOH is often used to reinforce the message of advertising campaigns on other media channels, creating consistency.
- Call to action : Encourage consumers to take a specific action, such as making a purchase, visiting a website, or attending an event.
3. Why is outdoor advertising so popular with advertisers?
Online advertising is sometimes egypt data annoying and irritating to users, making them tend to use ad blockers to avoid being disturbed. Moreover, with its widespread popularity, the level of competition in online advertising becomes extremely fierce, reducing the effectiveness of display.
In contrast, out-of-home (OOH) advertising offers a different experience. These ads cannot be blocked, ensuring that the message is always displayed optimally. In particular, outdoor advertising does not create a feeling of being disturbed, but on the contrary.