Paid advertising with content creators also works well. We give them the creative freedom to make the video the way they want. We just say: this is the message we want to convey, tell it in your own words, but please use this link, this information or this fact. He use the video for paid campaigns that are distributed to new audiences and it works very well. A creator advertising campaign we ran on Instagram for [the international blood cancer and bone marrow organization researching influencers DKMS] brought 200% more conversions than the glossy campaign created by an agency.
And what about the challenges?
One of the biggest uk whatsapp data challenges is that researching influencers you have to take risks because you don’t have as much control over the messages as if you were delivering the message yourself. You have to accept that there is some room for error because influencers are not experts on NGOs, even if they are briefed beforehan. They are just a spokesperson but are not really privy to the topic. They may misrepresent some facts or use different wording than the NGO. It can be a little difficult to convince the NGO to try. I therefor [influencer marketing] because they are a little afraid that their brand might be damag.
To counteract this, we have researching web tuning. 20 tips for beauty-themed websites influencers established some brand safety rules that we first agree with the content creator. , checking their alignment with the brand and looking saudi data into their other partnerships; it helps us know if they align with the NGO’s core values. We also use contracts where the content creator agrees. I therefor to the core values and states that they will create a post with that message.
Another challenge is acquisition, as NGOs don’t usually have a big pot of money. It takes time to find the right influencers because we can’t throw money at them.