Not dominating languages itself! but the part of speaking the language of the target market. We’ve been studying Google in many different ways! and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023! a new collab between HubSpot! Rock Content and Lokalise.
Generate valuable content according to market
You can download the full ebook here! Tip 1:needs sweden telegram data According to our experience by working with blogs! SEO and contents for different countries and languages! we can say that there are lots of good professionals capable of creating content and applying a clear SEO strategy! but when they face the internationalization word in their strategies! they seem to just forget how to do content marketing.
What does it mean?
In a domestic strategy! we normally begin by understanding the market! running some research! building buyer personas! understanding well the products and services we offer to the market! getting to know the vocabulary that the readers use in front of a concept! etc. Am I right? When developing an international strategy to perform well on Google! we need to do exactly the same thing.
Which is: run complete marketing research to understand behaviors!
problems! desires and needs of a market! and produce contents according to it! When crossing borders! even online! it is important to deeply understand what the other countries and cultures perceive as valuable. There is no way a strategy that works for one country! performs perfectly in another. Not even between cities or states does it work without previous research! So the first tip to perform well on Google in other countries is to invest time understanding the needs of the new market! and create contents that will bring real answers to the market needs.
Google doesn’t work by languages!
Tip 2:but by countries It is pretty common to facebook, for example, which has an older audience? see SEO experts and content creators going directly to Google to read about a topic and understand how the information is displayed on SERPs! before writing a post to make it competitive for a position. It is also pretty normal to go onto Google and do some searches using terms in different languages and receiving back results in that same language.
During years working with three different languages
Right? Well! here’s where the problems begin fans data to start. to rank in three different markets! we learned that Google definitely doesn’t work by languages. But it does by countries. How come? Google has been working hard for decades to give users the best experience while using the search engine. And! with my experience! this means Google has been expanding efforts to understand human behaviors according to cultures and to what is relevant for a market to know about a topic.