How much will content marketing cost me ? What will I have to pay for? What will it bring me and how should I measure its results, these are the most frequent questions that hang in the air around content marketing. Content is a big topic today. Lots of marketers write about it. It is said that a high-quality website necessarily includes high-quality and original content.
What content creation activities will you pay for?
Of course, we agree with a similar statement. Otherwi netherlands whatsapp number data se, we wouldn’t be writing articles about content marketing. But have you ever thought about how much time it takes to create quality content? Do you know that the investment definitely ends with writing articles? So let’s explain the question of time, finance and content marketing in more detail today.
1 x per month relaxing content, preferably on the weekend (infographic, ebook, video contribution of the founder of the company, white paper (study dealing with a specific topic))
Classic diversified content 5 times a week (interview with an influencer, article, industry news, podcast, article)
The cost of content planning for a large company that produces 50 pieces of content per week will of course be several times higher than for a small business. It is neces planning for amazon’s first post-christmas sales in 2024 sary to count on it and reasonably prepare for it.
We are hiring a content strategist
You should add a content strategist to your team. Its function is not filled by an SEO consultant or an experienced copywriter. A content strategist should saudi data have both technical SEO skills as well as business and copywriting skills. What will be his first activities?
If your website already has some content, it will need to be audited first. Website content audit is a relatively time-consuming activity . The more content you already have on your site, the longer the audit will take. But I definitely recommend doing the audit. We wrote a whole article about content audit and how to do it . Before you do a content audit, read it.
We are creating a content team
In addition to the content strategist, you should also find other team members. Who can be useful to you? Again, it depends on the size of the team and the amount of content you will be creating.