When we at DDWB start working with benchmarking, we were able to increase product prices without changing the number of sales we were making. This show us that our prices were out of date, and that, contrary to what we thought, updating them would not generate losses, since the market was willing to pay for that investment.
The result is that we understood how our competitors were performing in the market and we were able to meet the company’s sales targets.
Do conflicts between marketing and sales harm the company?
Conflicts between teams should not be ignor: it is necessary to understand what is happening and where the company is failing to provide sufficient support and information for the performance of these professionals.
Teams can become unmotivat and hopeless, as they do not understand why their efforts are not enough to achieve results. In addition, of course, there is wear and tear in the work environment through accusations between teams.
The ideal is to ensure france email list that teams are align and that everyone is aware of the company’s ROI (return on investment) , what the joint goals are and what tools are available for day-to-day work.
How to align marketing and sales areas
Rucing conflicts between marketing and sales can be achiev through a simple word: alignment. However, for this to happen, those responsible for providing the information must be able to make both teams aware of the company’s objectives.
Here are some suggestions:
align company adb directory expectations;
understand the goals of each team;
decide general goals;
align the metrics that should be monitor;
use a CRM to organizations throughout the government organize and centralize information;
carry out benchmarking studies;
promote a space where teams are able to present their difficulties and, together, find solutions.
Importance of a partner to help in this case